Entrées taggées 'Cross-cultural influences'
…was one of the questions discussed by students, when designing for the new company building of EFD Induction.
Designers have recently discovered that it is important to look at design in terms of storytelling, using story-centered design to create smarter, better designed products. “One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It’s a simple mistake, but it can have grave consequences: If your product doesn’t work well, no one will even care how it looks, after all.“(1)
Here is how students dealt with story-centered design in the long project:
1. Students were asked to remember a fairytale or story of their childhood and map the same.
2. This was followed by an exercise called the Hero’s journey. The Hero’s journey is based on Joseph Campbell’s monomyth. Joseph Campbell, best known for his work in comparative mythology and comparative religion has found that numerous myths from disparate times and regions share fundamental structures and stages. Campbell describes 17 stages or steps along this journey.Campbell’s proposed structure has been expanded and modified since its conception. Many modern characterizations of it add in new steps (such as the hero having a miraculous birth) or combine or prune others.
Hero’s Journey Overview
- Heroes are introduced in the ORDINARY WORLD
- they receive the CALL TO ADVENTURE
- They are RELUCTANT at first or REFUSE THE CALL, but
- are encouraged by a MENTOR to
- CROSS THE THRESHOLD and enter the Special World, where
- they encounter TESTS, ALLIES, AND ENEMIES.
- They APPROACH THE IN-MOST CAVE, cross a second threshold
- where they endure the ORDEAL
- They take possession of their REWARD and
- are pursued on THE ROAD BACK to the Ordinary World.
- They cross the third threshold, experience a RESURRECTION, and are transformed by the experience.
- They RETURN WITH THE ELIXIR, a boon or treasure to benefit the ORDINARY WORLD. (2)
Campbell has influenced a number of artists, musicians, poets, and filmmakers, including Bob Dylan, Mickey Hart, Bob Weir, and Jerry Garcia of the Grateful Dead.
Modern, well documented examples of using Campbell’s theory in the film industry are The Writer’s Journey: Mythic Structure For Writers, a popular writers’ textbook by screenwriter Christopher Vogler, focusing on the theory that most stories can be boiled down to a series of narrative structures and character archetypes, described through mythological allegory. George Lucas’s Star Wars is an example of how Hollywood has made use of the mythical journey.
3. Bringing it together: The stakeholder’s journey, the design (opportunities) and the brand
TCD Students have taken Campbell’s format to describe the stakeholder’s journey through the company, define design opportunities and check this with their design ideas. Here is an example of the client’s journey by the Green Team:
The Hero’s Journey was used as a format to design the client’s journey in EFD
Here is an example of the employees journey by the Red Team:
The. employees journey designed by the Red Team
A structure developed by the Blue Team
What has branding to do with our designs…?
Answer: Which questions are you asking when meeting somebody, you don’t know.
Brand design is the process of creating a distinct identity and personality in order to communicate and promote an organisation, person, product or service, is one possible definition of branding. But to find out more how one can connect a brand and design, one can ask simple questions. The same questions one would be asking when meeting another person for the first time. Who are you? What are you? What about you? What about you and me?
4. Students were asked to use the format to gain clarity and build links. Here is an example of connecting storytelling, the brand and the design by the Green Team.
(The long project is a real-world project for EFD, a global company of German origin, which constructs highly specialized induction-machines for the automotive and motorbike industry worldwide. Students were asked to develop designs for a new EFD company building, which will come up near the International Airport in Bangalore. The architects are a mixed team from Spain, Germany and India.TCD-Students are working in three teams, red, blue and green and will present their phase 2 work in the EFD company itself to trigger a discussion with the employees.)
Sabina von Kessel, TCD faculty, is presently facilitating this project with the A4-TCD-students.
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Cross-cultural influences · Indian Industry · L'Ecole de Design de Nantes Atlantique · Uncategorized
THE HINDU, the second largest circulated English newspaper in India, has published an article Design for Development, which refers to design projects and opportunities both in rural and urban Indian contexts. In the emerging economy young designers and entrepreneurs have taken it upon themselves to make a difference through their individual ventures.
Read the full article here
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Cross-cultural influences · Indian Design · Indian Industry · Indian life · Indian popular Art
Visualization plays a role at every stage of the design process. Presently Gauthier Raguin, A5 student in Transcultural Design, is developing, formulating and elaborating an idea on which his Master project is founded, while visualizing his research about waste management in Bangalore.
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Cross-cultural influences · L'Ecole de Design de Nantes Atlantique · Uncategorized
I have attended the first DesignDay with Kshitiz on Saturday, October 20, 2012, at the Microsoft Research Lab (Lavelle Road, one kilometer South from MG Road). It is a very new concept, aiming for a monthly gathering of good thinking minds to make some awesome stuff. It is not about finding a job or showing off his own work, but rather opening his mind and acting as a community to build something bigger. Participation is the key, everybody is required to present his work, conduct a lecture or whatever. By the way, the project is ran by only three people, and they recruit volunteers to help them. Another value is the consistency prevailing over glamour. Meaning that you don’t need any specific knowledge to talk about space design or user experience, as long as you have an analytic mind, and are able to think about relevant topics. DesignDay aims to be multidisciplinary, so gathering designers from every possible horizon will lead to a cross-learning experience.
The program was pretty simple: A first lecture about user-experience was about an application which helps measuring our mood of the current moment, and then proposes poems, music, and other features fitting that mood. A second lecture about biomimicry, which is the great idea of reusing nature’s logic to design, by introducing biologists to design teams. Last one about generative systems, or the way of using algorithms to create unique visuals, using merely one program. Last but not least, the event finished with a JAM session, where we worked in teams about an application to get healthy using smartphones & social networking. This moment was a great opportunity to work with professionals and see actually what is their methodology. Needless to say that we all had our own.
So guys, if you’re interested in meeting, experiencing, working with, discovering Indian design and the emerging design community around Bangalore, do attend the next DesignDay .
Text: Jean-Baptiste Haag, A4 student and intern,
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Cross-cultural influences · Indian Design · Uncategorized
During British colonization, traditional representations of Hindu divinities were replaced by printed color images. The most powerful example of the colonial influence is the art calendar. This art form has been produced for British patrons and the Anglicized Indian elite . The art calendar accompanied an “Aryanization” standard of beauty (1).
The earliest calendars show a representation of the goddess Lakshmi, whose image is transformed by the colonial aesthetic. This goddess represents wealth, happiness, fertility as well as beauty. This one takes the Victorian, Greek or Aryan look. She is shown on a Italianate landscape similar to the work of the pre-Romantic painter Thomas Gainsborough (1).
One of the most famous artist of the art calendar is Raja Ravi Varma. He is the first Indian artist who painted gods with human proportions and adopted the realistic European style (2).
According to me, there are similarities between the paintings of this artist and those of the Renaissance. The first is the recovery of aesthetic codes of the art of ancient Greece. Many of his oil paintings are representations of dramatized scenes of mythological or legendary Hindu religion. Feminine forms are round, harmonious, the breasts are small and close. Women are often depicted with one knee slightly flexed which is the typical posture of ancient Greece statues, then taken up by the current Renaissance. The attention to draping saris and clothing also recall these two periods (3).
To illustrate my point of view, I would compare his oil painting of the goddess Lakshmi (1896), exposed auMaharaja Fateh Singh Museum Vadora in Gujarat, with”The Birth of Venus” by Botticelli painted (1486). The comparison between Lakshmi and Venus seems to me relevant. Both of them are an image of exacerbated femininity, fertility, love, home and, in this painting, it seems that Lakshmi is presented as a Venus, even if the erotism is less present for Lakshmi than Venus.
The first similarity is the posture, both stand with a flexed knee and they are positioned in the center of the painting. Both are painted in a rounded and harmonious manner. The base that supports them, a lotus for Lakshmi, a shell for Venus, is also similar, both related to water and rounded.
Second, the environments around them are similar in the two paintings. A shore with green vegetation (certainly a symbol of fertility), and the omnipresence of the element of water.
Venus is surrounded by Zephyr and Chloris and a woman, who can be identified as Flore, wearing a dress covered with blueberries, a necklace and a belt of foliage of roses, which gives him a cloak to cover his nakedness (4 ).
Lakshmi is surrounded by two swans, who represent the spirit, the water and the birth of the world (5), and an elephant, symbolizing loyalty and chance (6), handing him a flower garland, offered a sign of respect and homage to the goddess (7).
But some differences are still significant, the painting of Raja Ravi Varma is calm and serene while the one of Botticelli is in motion. But the composition and the spirit of these two paintings are, in my opinion, very similar.
While this example may seem anecdotal, it only takes to observe other mythological theme paintings of Raja Ravi Varma to realize that these codes are redundant in its work.
Nowadays, the art calendar has become a popular object and a medium of advertising. While the mythological and religious themes are still present, secular and patriotic images are now present (2).
Manon Foucraut, A5 Student, Bangalore
Manon is at present researching about “Beauty in India” for her Master Thesis. SvK
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Cross-cultural influences · Indian Culture · Indian popular Art
Every morning and evening, I take the bus from Yelahanka NES to Palace Road. One month ago, I began my internship in a graphic agency called Kena Design. You can find it on Palace Road, 4th level of Sycon Polaris, above the shop Croma.
I am not a graphic designer, but I need to improve in this specialty and graphic design is a tool important to communicate all projects.
This agency is typicaly female. All my collegues are women, and are very nice and kind. There is a good ambiance and we talk a lot about the differences between our cultures. Each lunch they help me chose Indian food to discover.
My first project was about the graphics and illustrations for a calendar. They gave me some keywords for inspirations like: India, color, pattern… I began to do research about the colors used in India, patterns, textiles, the indian graphics… I must find a good theme for my calendar. I decided to try with the events in India. Since I arrived in India, each month, there is an event (the Independance Day, or Ganesh and Diwali). So I suggested to my mentor to work on Indan events. I researched what is happening each month in this country.
My list was:
January : Sankranti
Sankranti is a event with kites. Mainly in Tamil Nadu, Andhra Pradesh and Karnataka. There are 3 days of very colorful festival is the Feast of the Tamil harvest.
Solemn prayer for the Hindu deity Shiva. Day of tales and songs specially dedicated to Chidambaram, Kalahasti, Khajuraho, Varanasi and Bombay.
Mainly in the north. Popularly called the festival of colors announcing the start of spring. Lively festival where people throw water and colored powders.
April : Baishakhi
In northern India, Punjab, West Bengal and Tamil Nadu, Hindu calendar New Year. Many folk dances. Women wear yellow saris.
May : Bouddha Purnima
Buddha Purnima is one of the most important Buddhist festivals. It celebrates the birth, enlightenment and attainment of Nirvana Buddha.
June: Rath Yatra
Mainly in Orissa. The biggest festival around the temples in honor of the god Jagannath (God of the Universe). Three huge trucks pulled by thousands of pilgrims from the temple of Puri. The same festival in a smaller scale took place at Ramnagar (near Varanasi), Serampore (near Calcutta) and Jagannathpur (near Ranchi).
July: Raksha Bandhan
In northern and western India, ancient tradition which is to attach cords or symbolically ォ RAKHI サ a feeling of brotherhood. This symbolic act is the confirmation of a mutual protection order (between siblings and between friends). These Rakhis Talismen or colored cords that are attached each other around the wrist, the people making these vows of mutual brotherhood.
Harvest festival in Kerala, snake boat race in the lagoons of the coastal state in southern India.
September : Ganesh Chaturthi:
Mainly Pune and Mumbai in Maharashtra but also in Orissa and Madras. Dedicated to the elephant god Ganesh. Giant representation of the deity procession ending with the disposal of it. Festival very colorful, especially the day of immersion Bombay.
National holiday, one of the most popular Indian festival, celebrated in different ways depending on the region. In the north, particularly in Delhi (where the festival is known as Ram Lila) games and songs recall the life of the god Ram. A Kulu it is also very colorful and well-known and also Mysore. In Bengal and eastern regions, it is known as Durga Pudja, south as the Navarat.
National holiday, one of the most lively and colorful Indian festival. In some parts of India this is the beginning of the Hindu calendar. In the eastern states, the goddess Kali is particularly celebrated. In other parts, is the goddess Lakshmi, the goddess of prosperity that is worshiped. Throughout India is a festival of fireworks and firecrackers.
December: Christmas day
National Day. Celebration of Christmas Day, Day very exuberant and colorful, especially in Bombay, Goa and Kerala.
It was very interesting to discover some things about India, the cultutre and these events. I learned a lot about patterns, the importance of the details… And there was Puja Day.
I had difficulty finding the graphism for the project so my mentor advised me choose one event. I chose to work on the Diwali Festival. I did some drawings, some simple and others detailed. I choose the simple one and I created a card for Diwali. It was a little card for friends, and my collegues said «Oh it’s cute!». During this project, I coded a website, and helped code the flash (Action Script 3) for animations.
Currently, I’m working on Hindi or Kanada typography. I went to the city to photograph each font I saw and I didn’t understand. I classified it and try some iterations. The goal of this project is to create a poster. This Project is always a work in progress.
To be continued…!!!
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Cross-cultural influences · Indian Culture · Indian life
Within the framework of Wedding Project, I got interested in the tale of a traditional wedding sari, wanted to know how it was manufactured. I tracked its manufacture process, from its weaving to when it is worn by the bride at her wedding.
First, there are traditional dyers. They are responsible for processing and dyeing silk before being woven to make a sari. I learned how they treat the silk by boiling it in water and bleaching it with acid. Then the silk can be dyed with different colors in large vats before rinsing and drying to fix the color. These dyers have no fixed salary and work in very poor conditions. Then work all day in the heat, inhaling dangerous chemicals to treat and dye the silk.
After that, I met Pavithra Muddaya, a sari designer. By talking with her, I understood there is an intermediary between the weaver and the seller. The fabrics, shapes and patterns are created and designed by her. She showed me several of her patterns and drawings and explained to me how each small circle on the paper represents a weaving’s stitch for the weaver.
Then I met two kinds of weavers : traditional weaver who uses a hand loom and contemporary weavers who use a power loom. I saw how they weave silk to make saris. The traditional weaver operates his own hand loom and produces between 3 and 4 saris per week. He is paid 250 rupees per sari. The weaver who uses power loom produces an average of two saris per day, and the salary is 200 rupees per sari.
So the competition is really stiff between manual weavers and power looms. Many have to stop their occupation. I think it’s really sad to see traditional crafts that may disappear.
Once wedding saris are manufactured, they are sold in several kinds of specialized sari shops . I met sellers in inexpensive shops, and other vendors of high quality shops. In lower-end shops we can find saris not very expensive because they are not generally woven with gold. Employees of these stores earn between 5,000 and 10,000 rupees and the manager earns between 10,000 and 20,000 rupees per month.
On the other hand in high-end stores can sell saris up to 44,000 rupees for the most luxurious. Employees of these stores earn between 10,000 and 20,000 rupees and the manager can earn up to 50,000 rupees per month.
I interviewed the women in these stores about their purchases of saris. I learned that women want to buy sari with gold, but not necessarily red or mustard as it is done traditionally. And the three women whom I asked, would spend between 10,000 and 20,000 rupees for their wedding sari. And here I realize that one seller earns the same amount per month as a woman wants to spend for one sari ! There is such a huge profit margin.
And to finish, I met two young brides to talk about their respective marriages and how they have experienced this important day in their saris. I learned they had spent between 50,000 and 60,000 rupees for their wedding saris. In general they have two saris, one for the ceremony and one for the reception. The first is often red, green or mustard, very traditional. And the second is more modern, a color that the bride wishes. The most striking fact is that they don’t know anything about how their saris are made, where they come from and especially the worries and working conditions faced by silk workers.
By doing research about the steps in the manufacture of a sari, I have discovered a lot of contrasts of living and working in different social classes in India.
When I chose this topic, I had no idea of all these social problems. I was just interested in how a sari is made. The reality was striking when I went to see the weaver after the designer. And when I saw the price of a wedding sari after seeing the conditions in which dyers lived. So there are real inequalities within a same production line.
Article written by Juliane Denogent.
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Cross-cultural influences · Indian Culture
If we talk about France and India or India in France today, we have to talk about the exhibition Paris-Delhi-Bombay were 50 artists from India and France found the space to talk about India and the boom that the country is having today. It took place at Beaubourg as the temporal exhibition and it’s for sure an expression of contrasts, just like India is. It’s an invitation to discover this culture from the points of view of honesty and critique.We can start from the big and impressive accumulation of objects of Sudhod Gupta in his work “Ali Baba” that is the reflection of the Indian society that has overloads of people and consumption. We arrive at the detailed and contrasting work of Sunil Gawde, who makes us shiver when we discover that his flower necklaces is made of blades.
In between we discover the artist’s criticism of a society that certainly still remains unfair and unequal, with freedoms that are still in question. Or at least it’s what the modern artist from France and India try to show to the country of “Liberté, égalité, fraternité”.
Terrorism, religion, poverty, wealth, homosexuality, tradition and denunciation are just some of the subjects at the heart of the exhibition.
What I wonder is how an exhibition like this one would be seen in India, if it takes place there?
Here are some of the pictures I took.
Orlan "Draps-peaux hybridés
Pierre and Gilles, "Hanuman"
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Cross-cultural influences · Indian Culture · Indian life · Paris
by Claire Boutroux
The wedding: still a fundamental subject for Indians, mostly for women. It is like a sacred institution.
Even if the laws are changing, there are still some dark points. For example, 95% of the weddings are arranged. In fact, parents choose the perfect wife or husband for their children. The girl or boy can show her/his parents someone who is a good friend, but love comes after the wedding, sometimes an year later. But parents can also choose someone their child doesn’t know or has never seen before.
Another point: the legal age to be married. Since 1955, it is prohibited to marry a child, and now, the legal age is 18 years for girls and 21 years for boys. But, in the villages, still, a lot of girls are married at 14 or 15 years.
Actually, the mentalities are changing. In big cities, like Mumbai, more and more people choose their partner themselves; moreover, divorce has started to be accepted. In 1948, a law was established for the Hindus, to be allowed to divorce for other reasons than cruelty. In 2006, Abdul Kalam, then President of India, accepted the law about domestic violence. This law set men and women on the same level: prohibiting bigamy, child weddings, forced weddings, and stating that the husband can’t force his wife to have sex without consent and that divorce without fault is recognized.
But one thing has never changed… the colourful celebrations at an Indian wedding!
I had the chance, when I was in Mumbai, to be invited to a colleague’s wedding. For this occasion, I had to wear Indian clothes. Of course the best Indian dress is the sari! But, informed only one week before, I hadn’t get enough time to buy my first sari, so, on second thought, I wore the Punjabi outfit bought one month before. Some bangles, earrings, the famous bindi and I was ready for the party!
The ceremony lasts a full day. I arrive at 9:30 am with my other colleagues but the ceremony has already started. I sit down on a chair, then I look around me. It is so colourful everywhere, the decor and the clothes! The newlyweds are on a little dais with their respective parents and the Brahmin priest. It is the moment when the parents’ give their daughter to the husband. Chairs are installed all around the dais to see all the wedding’s rites perfectly.
So many rites come along during the day. I don’t understand all of them but I remember this one, because it was nice, like a game. The Brahmin puts the wedding rings in a bowl filled up with a mixture of water, oil, petals and other things. Then, the newlyweds need to find their respective wedding ring. After that, they can put the ring on each others’ hand.
Now, it is time to go to the banquet and eat! The traditional Maharashtra meal is given to every guest. It is a on big banana leaf which is by way of being the plate. Rice, papad, different kinds of gravy, dal, some vegetarian fried pieces, butter milk, some sweets etc., are offered to us!
2:30 pm, and we need to go back to the office… but the celebrations are still going on!
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Cross-cultural influences · Indian Culture · Indian life
There are different solutions for accommodation when you’re a Srishti student. You can share a flat with some of your friends, but the concept of “flat mate” is not really well-known over here, and it can be difficult to find accommodation when you are a foreigner and you want to live with a person of the opposite sex. The other solution is to become a Paying Guest, also called PG. This is the most popular way of living for a student because it’s less expensive than a flat and everything is taken into account.
Each PG has its own rules; some are very strict, some others less so…
I’ll speak to you about the PG in which I have lived for 3 months now: Sandhya’s PG.
It is in a residential area where families, retired people, wild dogs and about 80 students of Srishti live!
Sandhya is the owner of the PG; she owns around 10 “student houses” and also lives here with her family. You pay a rent monthly, which is around 110 Euros and includes everything (food too!)
I’m going to tell you how it is in my PG, house number 129.
View from the terrace (picture by Chloé Macé)
10 girls live here on the second floor of the house (in 6 bedrooms), and the owner lives on the ground floor with his family. We have to respect certain rules: no cigarettes, no drugs, no alcohol, and no boys after 10 o’clock. These are the PG’s rules. But that’s not all; because “MY HOUSE IS A TEMPLE” says the owner who is a pure vegan, we also have to follow his rule of no meat and no eggs.
A normal day in 129:
Everybody wakes up around 8 o’clock and heads in the direction of Sandhya’s house for breakfast; an Indian breakfast (salty, spicy and without coffee; of course!)
During the day, the domestic help come to clean the house, so when we come back home after school everything is “clean.”
The lunch is brought to school in boxes (rice, dal and roti, basic Indian food).
Between 5 and 6 o’clock, we can again take a snack in Sandhya’s house (still salty, spicy and without coffee !)
And at 9 o’clock, it’s time for dinner (rice, dal and roti, not really original!)
This is how a day goes “theoretically speaking” in a PG, but for real; to live in a PG is a wonderful way to integrate with Indian culture.
I have met and made friends with 9 crazy girls who have taught me how to wear a sari, a few indispensable words in Hindi (most of them are bad words that can really help you when you have to fight with a rickshaw driver, hence very USEFUL!) and how to drink this ugly Indian rum called Old Monk while singing some ugly Bollywood songs!
Sari Fever for the Srishti Grad Show 2010
By Marion Vincent
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Cross-cultural influences · Indian Culture · Indian life